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Worst shopping experience at the Apple Store

I have been a loyal Apple user for years and always choose their products first. However, my recent attempt to buy a new iPhone 17 Pro turned into an absolute nightmare.

My phone broke unexpectedly after it fell into the bathtub. With the repair quote reaching $5000 HKD, I decided it made more sense to buy a new device instead. Since all six Apple Stores in Hong Kong had no stock for pickup, I placed a delivery order on the official Apple website.

The delivery estimate was April 14–16, 2026. Even though it meant waiting nearly two weeks, I accepted it without complaint. Unfortunately, things went downhill from there.

Things started to go wrong when the promised last date of arrival had already passed, and it still says “Processing”.

I opened my email and checked the latest email from Apple Store really shocked me

I thought that’s okay, so I waited

I also gave Apple Support feedback via online chat. But nothing helps

I waited till April 30th

It happened again, still stuck in Processing and the arrival date has been delayed again

Waiting for 1 month for a phone has already made me frustrated. You’re asking me to wait for another half a month, and still have a chance of delaying again?

I called Apple Support. The Specialist is really nice, really, she said she would let their colleagues double-check my order and set my order to priority. Then, I waited for the feedback email on my complaint from Apple.

Two emails I have received after submitting a complaint:

Chinese meaning: Thanks for contacting Apple. You can submit a new online order through https://www.apple.com/hk/ or call 800-908-888 to purchase.

I can’t believe my eyes

I have no words to say.

This is definitely not a rely from a complaint that should be. This is obviously an Invoice.

I can’t understand what Apple was doing

Until then, May 2nd, I have no other progress or reply from Apple at all.

Questions for Apple

Your Specialist said that in Hong Kong, the iPhone 17 Pro is very popular, so this device is currently out of stock.

My question is, why in the Mainland, every Apple Store I have seen in GuangDong, ShenZhen are available for pick-up?

The most confusing is why I have seen there are scalpers in Goofish(A Chinese second-hand trade platform like eBay or Carousell) who can purchase pick-up iPhones, and sell them to others at increased prices to make a profit?

How did Apple manage its inventories?

The End

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Final Update on May 5th

On May 5, I suddenly received a shipping notification — and the phone arrived the same day.

You should not fully trust Apple’s estimated delivery dates.

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